Why Creativity Matters In Corporate Video Production


If you have not yet invested in corporate video production for your business, you are missing out on utilizing a very powerful communication tool. Video is the most influential marketing tools and also the easiest to use. Whatever the size of your company, it is possible to create very exciting content that you can use for your marketing, sales and communications endeavours. If you’re lucky your video could even go viral, making your brand an instant sensation. To get the best results, you have to let your creative juices flow freely as this is the only way to make your content stand out.

A recent survey published by HubSpot shows that 43% of viewers want more visuals from marketers while 52% of marketers say this is the most effective form of content. A similar study shows marketers get 66% more qualified leads per year. These numbers highlight the importance of this marketing technique in modern business.

In addition, this type of content brings in the highest ROI among all promotional techniques and can be used for multiple purposes. These are just some of the reasons you need to commit more time and monetary resources to video content.

Making an Emotional Connection Using Corporate Video Production

Many businesses have been trying to carry out successful video campaigns. One of the major things that businesses fail at with video is to connect with the people they are targeting. The fact that businesses are made of people and they target people means any form of communication must have some form of emotions.

If you are to sell products or services, you have to elicit some emotional feelings and gain a human connection, which takes creativity and a good story. This means creating compelling videos that will captivate the attention of the viewer and get them to take some action as alluded in your call-to-action (CTA). In the simplest terms, emotions will drive your marketing campaign and this applies to visuals too.

To ace the creativity test and appeal to the emotions of your target audience, consider the following:

  1. Personalize: You have to invest more in research to understand your target customer in order to create content that reflects their personality. Ordinary commercials are no longer doing their job of selling because they are meant for everyone. Companies that have tried using custom videos have enjoyed better performance from their promotional campaigns.
  2. Use multiple media: From 2D, 3D to motion graphics, there are many variations of content that you can work with for the best outcomes. Don’t fear to push boundaries as long as you are sure such creativity will make more people check out what you have produced. For example, motion graphic explainer videos and animation are great ways simply communicate a complex process or product. A multimedia approach is considered one of the smartest ways to create an emotional connection with customers.
  3. Leverage pop culture: You can use the latest song, trending fashion, new movie or series among other such aspects to spur interest in your production. Before you do this, make sure you research and fully understand the craze behind a trend before applying it.

Connecting with your audience requires creativity and research. It is the only way to stand out from the crowd and reach your objectives.


Source by Paul Nandrajog

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