What Are The Best Marketing Channels For SaaS Companies?


What is SaaS? It is the abbreviation for Software as a service (SaaS). It’s a software distribution model in which a third-party provider hosts applications and make them available to customers over the Internet. SaaS is one of three main categories of cloud computing, alongside infrastructure as a service (IaaS) and platform as a service (PaaS).

Consider to develop your SaaS product into an App for application on computers and mobile devices. For SaaS business, having good design and user experience (UX) is one of the most important aspects of SaaS, so you need a good designer

So what’s the best marketing channels for SaaS business. This still comes down to online marketing which rely heavily on content marketing and S E O. Therefore Content marketing with SEO implementation is still the best way to do it.

You will need to build a suitable website, book a relevant Domain with exact keyword match. Setup branded emails with Google Apps, and then a creative landing page to enable conversions.

You need to define your target audience – develop your buyer persona, understanding your target audience and then target them with your content. Knowing what your customers want and need is surely an advantage.

While you are generating content for organic traffic generation, you should spend on online advertising; working out a modest budget for this and posting attractive content to social media sites to build loyal fans. Advertising on Facebook and LinkedIn is also viable.. From there I would call every single person that submitted their information through a request form and implement email marketing as the next course. To initiate customer engagement you need to create and effectively disseminate content about your product and that the content you create must be useful and replete with information, advice and tips. Using social media and building loyalty fans to your brand / product.

Strategically position your content to create a strong top-of-funnel experience, (enhanced customer experience) which drives traffic toward the best of its content which, in some cases, is gated. This allows you to provide value and education to potential customers while still benefitting from lead generation lower in the funnel.

You should add your product to popular B2B review directories. This can have a significant impact on your lead generation. If you’re not present in a directory there’s a high chance a potential customer won’t even realize your product exists.

Video marketing is another great way to promote your products. Create a video demonstrating the product services / uses. Start a YouTube channel and share the videos to social media platforms.


Source by Nicholas Joseph Lim

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