They say a picture is worth a thousand words and if this is so then an image in motion is worth more than this. If you have been looking for an impeccable career where your work is all about capturing scintillating events and transforming them into quality visual products, then videography is your thing.
What a Corporate Videographer Does
This is the art and science of capturing images on electronic media and using the same to educate, promote or launch products by a specific client. As an expert, your work will revolve around marketing different companies or organizations’ products and services using moving images.
But that’s not all; you will also be expected to conceptualize a story line for it to ensure viewers get a clear picture of your objectives. More importantly, you must work with your client at every stage in order to retain relevance and timeliness of your production. This will determine achievement of objectives set at the beginning of the project.
Acing it in Video Production
To leave a mark in videography, you need a Bachelor’s degree in film or video production. There are tertiary institutions which also offer diplomas in production, 3D animation and other short courses, and such training is critical for your success in this field.
These courses center on production theory and practice, camera operation, editing technologies and imparting skills needed in different types of event videos. You will also get training on sound and developing technologies in the industry.
To become a full-rounded expert, you must have an eye for detail, be patient, and have perfect eye-hand coordination, excellent communication skills, creativity and technical skills to handle the wide variety of gadgets you will be using.
It is also important to gain experience in the industry as you grow your career. The networks you create along the way will come in handy when you are ready to launch fully as a professional corporate video production outfit. With more advances in technology emerging every day, you also need to stay abreast of such developments through seminars and other certification courses to augment your repertoire.
The Joy of Working in Corporate Video Production
You must be wondering why people with different backgrounds are taking to this art, and for a good reason. You see, it gives you a lot of freedom and the entire process is fun despite apparent challenges.
For starters, you get to visit different locations, meet diverse groups of people, but more importantly, you have the chance to engage your creativity to the maximum. However, the lure of lucre is also obvious; the U.S Bureau of Statistics (BLS) reported in 2013 that top 10% of videographers earn $93,036 while the average income stands at $ 64,060.
Things even get better because, according to a report by eMarketer, video traffic is going to make over 70% of all online traffic by 2017. This means there is a lot of potential for corporate production professionals and their companies.