You can get free traffic to your website from your YouTube videos by optimizing the content of your video. This type of optimization (search engine optimization or SEO) is an important part of developing and marketing your online business.
Google bought YouTube because it recognizes the power of video as a search tool. Video search makes up more than 70% of all web traffic in and this will only increase in the future.
So how can you maximize your videos’ SEO to get more free traffic from your YouTube videos?
Why Use Video?
Google, and the other search engines, regularly rank a piece of content that contains video ahead of a similar piece of content with no video.
It’s much easier to make a connection by way of video. People can hear your voice and see you talking. Promoting products and services online can sometimes be more difficult than person-to-person sales. Video is a great way to make that personal connection through the internet.
On YouTube, your video description can be up to 5,000 characters long. This means you could add approximately 800 words of description to each video you place on YouTube. When you add plenty of relevant keywords and phrases to your video tags, titles and any accompanying content, it will get picked up by Google and your content will rank higher.
Think of it this way. When you use as many characters as YouTube allows, and your competitors don’t, you develop a simple advantage that speaks the language the YouTube search engine algorithm is looking for.
Social Media Backlinks
A backlink is simply a path that reveals where someone started before they went to your website. The search engines respect social media giants like Facebook, Instagram, Snapchat and YouTube. When you put videos on those sites and people click from your videos to your website, the search engines see this and rank your website higher on the search listings.
Get Visitors To Stay On Your Website Longer
People stay on a webpage for a longer time when there is video on that page. The amount of time someone stays on your website is an important measurement in the Google algorithm. The same is true for search engines like Bing and Yahoo. The longer you can get someone to stay on your website the better your ranking for search terms on that page.
Get More Traffic From YouTube Videos
The Key Tools Limited is a YouTube keyword suggestion tool. It provides as many as 750 keyword suggestions absolutely free. The software uses the YouTube auto-complete function to show you suitable and often searched keywords about your niche or market.
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