What is Craft Beer?

 

Trying to define craft beer is a difficult task, as the beer can be very subjective and a personal experience. To make a true craft beer definition even more difficult, each individual beer brand is one of a kind.

Today is the best time in U.S. history to be a beer lover. As a nation, the U.S. now has more beer styles (150+) and brands (20,000+) to choose from than any other market in the world.

More than 5,000 breweries are responsible for the beer brands available in the U.S. and the Brewers Association estimates more than 2,000 craft breweries are in the planning stages.

These breweries have had many successes and challenges, but they could not have developed their reputation as producers of the world’s best beer without the support of beer lovers globally

Our Film’s Goal is to show the process in action, explore an often overlooked drink and share the love that these people have and work hard to produce high-quality craft beer, meads, and some of the other refreshments that are both a thing of beauty and a joy to enjoy.

This project is in pre-production and we look forward to sharing it soon.

 

Shaun Bennett

Shaun Bennett

Chief Marketing Officer at Digital Life Concepts
Shaun Bennett is Chief Marketing Officer at Digital Life Concepts, with responsibility for marketing programs, brand management, and corporate sponsorships. Prior to starting Digital Life Concepts,he worked in strategic business development and marketing at several companies, and served in staff positions in the private sector. Notable is his ten years in Emergency Medicine, 3 as a Paramedic in Miami-Dade county , Shaun has also begun a video production company, where he directs major sponsorship and other partnering initiatives.

Shaun's greatest strengths are his creativity, drive and leadership. He thrives on challenges, particularly those that expand the company’s reach. His most recent project involved a strategic partnership with Rhino Enterprises to bring Digital Life Concept's core services to the fast-growing Mid-western market.
Shaun Bennett

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